Alpenrose - Familux Resort

Individuall hospitality by the Heymich family, first-class service, exclusive spa offers and loving child care form the cornerstones of the two “5 Smiley Kinderhotels.”

The Leading Family Hotel Bär has 71 family suites, which are distinguished by their luxurious Tyrolean style furnishings. All suites are specially designed for families with children and have a living- sleeping area for the parents and separate children´s bedrooms. All suites are equipped with a baby monitor.

The Hotel has been awarded the HolidayCheck Award 2021, 2020 and 2019 as well as the Tripadvisor Traveller´s Choice 2021, 2020 and 2019 and is one of the 10 best children´s hotels in Europe!

Relax Guide also awarded the SPA area in our hotel Bär with a lily for excellent performance.

• »Löwe & Bär organic farm« – daily excursions, creative offers for all ages, intensive nature experience and organic products from our own production
• »Bären Kidsclub« – 1000 m² with 5 storey softplay system and slide
• Professional all-round care for babies from the first week of life to teens aged 17 years
• »Bären – Beach – Club« – sandy area of 1500 m² , outdoor pool with bubble beds, sand playground, trampoline, bouncy castle and bungee trampoline
• »Bären theatre« – giant show stage and 3D cinema
• Baby corner with large selection of organic “Hipp” products
• »Baby perfect Seal« – the highest award for children´s hotels
• World´s first “clip´n climb« facility in a hotel – with 9 unique 9-metre-high climbing modules for children from 4 years and adults
• 150 m² gym with soccer and handball goals, basketball basket, volleyball and badminton net
• »Bären-bathing paradise« – year-round heated outdoor pool (90 m²), indoor pool with toddler paddling pool (240 m²) as well as family textile sauna and water speed slide over 2 floor (96m)
• »Freds swim academy« – swimming courses for toddlers and beginners
• 130 m² gym – with HumanSport and Technogym® equipment
• modern kitchen standard with sous-vide kitchen -listed in the “Gault Millau”
• »Bären SPA« – awarded with a lily from the Relax Guide for excellent performance, Finnish sauna, Bio sauna, laconium, steam bath, ice grotto, whirlpool and two relaxation rooms with waterbeds
• »Bären Beauty« – first-class cosmetic treatments in 8 different treatment rooms for the whole family

• Comprehensive breakfast buffet (08.00 to 10.30 h) with fresh egg dishes à la minute, large selection of fresh fruits, various cereals and yoghurts and a varety of local pastries
• Lunch buffet with daily specials, starters and salad buffet (12.00 to 13.30 h)
• Afternoon cake (13.30 to 17.00 h) - afternoon snack (16.00 to 17.00 h)
• Choice of menu with up to 7 courses served in the evening with an extensive salad and cheese buffet (6.30 p.m. to 9 p.m.)
• Kid's buffet with all-day ice cream and healthy snacks suitable for children 
• Cold non-alcoholic drinks from the fountain 
• Special menus for food intolerances (coeliac disease, diabetes, lactose intolerance)
• Supervised lunch and dinner for babies, children and teens
• “Baby corner” and “Baby-by-Night” with “Hipp” products for the little ones available around the clock 
• Daily varying, freshly prepared baby food from our kitchen team

Adult guests are offered a wide range of services. The award-winning “Bären SPA” is one of the leading wellness facilities in Tyrol and features a Finnish sauna, a bio sauna, a laconium, an adventure steam bath, an ice grotto, an outdoor whirlpool and two relaxation rooms with water beds.

In the Leading Family Hotel Bär you will find an 130 m² gym equipped with the latest Technogym® equipment. Every day there is an extensive fitness animation program including yoga, water aerobics, back training, HIT courses and outdoor gymnastics. Adults experience pure pampering with cosmetic treatments of the company “Maria Galland” in 8 different treatment rooms. Special treatments are also offered for children and adolescents.

Active in sports in winter

• 214 km of perfectly groomed slopes
• 30 km of cross-country trails, of which 8.4 km of high-altitude trails
• 10 km toboggan runs
• Guaranteed snow until mid-April
• Segway trekking in the alpine high mountains of Serfaus
• 35 km of secured winter hiking trails
• The highest point in the ski area can be reached with the Masnerkopf cable car (2820 m)
• Paragliding over the glaciers of tyrol

Enjoy winter

• “Erste Spur” – exclusive skiing experience with the management and subsequent mountain breakfast in the gourmet restaurant “Zirbenhütte”
• 30 km of winter hiking trails (suitable with buggies)
• 25 feel-good stations
• Discover romantic carriage rides and culinary delights
• “Masner Express” – enjoy the endless winter landscape without skiing
• “Sunset Dinner” – enjoy the togetherness over the mountains at sunset
• “Adventure Night” – experience Tyrol´s biggest winter live spectacle every Wednesday – as well as perfect slopes under floodlight for an unforgettable night skiing

Serfaus- the summer paradise!

• The SUPER. SOMMER. CARD – all guests of Löwe & Bär can use all cable cars of the holiday destination Serfaus – Fiss – Ladis free of charge
• 500 km of signposted hiking trails
• 11 cable cars that bring families to peak happiness
• High plateau with 2000 hours of sunshine per year – sunniest region in Tyrol
• More than 20 mountain restaurants and mountain huts for refreshment
• 7 holiday parks for families with children
• Over 20 viewing platforms and wellness stations for connoisseurs
• Thomas Brezina`s Adventure Mountains – “Pirate Trail” in Serfaus, “Witch Trail” in Fiss, “Research Trail” in Ladis
• Adventure Wold “Murmliwasser” in Serfaus with an adventure playground, flowing torrent, marmot cave, marmot enclosure, gold washing plant and a ball tower for additional action
• Adventure park “Hög” with water labyrinth, heated swimming area, pedal boat rental and the family coaster “Schneisenfeger” in Serfaus
• Summer Funpark Fiss – adventure flyer, summer toboggan run, skyswing and much more.
• One- of- a- kind events – the biggest family music festival in the Alps “Mounds”, tractor-oldtimer meeting, “Lange Nacht Serfaus”, Summer “Huangart”, “s´Fest am Brunnen”, Seeromantic Ladis and “Genussherbst” in Serfaus
• Enjoying the Alps: Crystal Cube, culinary hike, gondola, numerous gourmet stations, mountain huts and Tyrolean cuisine
• “Georama Lassida” – an alpine discovery experience at 2350 meters

The Leading Family Hotel Bär offers professional all-round care for babies from the first week of life to teens aged 17 years.

For babies, the Baby corner offers organic “Hipp” glasses, a huge selection of milk powder for bottles and various dairy products 24 hours a day. Furthermore, fresh baby food is prepared daily by our kitchen team, free of charge.

Child and baby care are offered 12 hours a day in our children´s club. A varied animation and adventure programme guarantee fun and entertainment throughout the day and in the evening. Not for nothing, the hotel was awarded the “Baby- perfect” quality seal – the highest award in the field of baby care. Children have access to a 1000 m² play area with soft play facilities and a huge ball pool, slide and crawl tunnel. Hotel Bär also has the world´s first and only “clip´n climb” facility with 9-metre-high climbing modules and a 150 m² gymnasium for exciting sports tournaments.

The hotel follows a modern childcare concept, whereby children are individually cared for and supported by trained staff in separate rooms. It also has a huge show stage with its own 3D cinema.

Every evening there are performances for young and old: magic performances as well as dance and theme shows. In the children's restaurant “Lucky Luke” our young guests can be catered all day long and have dinner with playmates, so that parents can fully enjoy their well-deserved break.

The Bär bathing paradise with year-round heated outdoor swimming pool (33° Celsius), an indoor pool with toddler paddling pool and two storey water-speed slide (96m) delight young and old in the afternoon.

• »Löwe & Bär organic farm« – daily excursions, creative offers for all ages, intensive nature experience and organic products from our own production
• »Bären Kidsclub« – 1000 m² with 5 storey softplay system and slide
• Professional all-round care for babies from the first week of life to teens aged 17 years
• »Bären – Beach – Club« – sandy area of 1500 m² , outdoor pool with bubble beds, sand playground, trampoline, bouncy castle and bungee trampoline
• »Bären theatre« – giant show stage and 3D cinema
• Baby corner with large selection of organic “Hipp” products
• »Baby perfect Seal« – the highest award for children´s hotels
• World´s first “clip´n climb” facility in a hotel – with 9 unique 9-metre-high climbing modules for children from 4 years and adults
• 150 m² gym with soccer and handball goals, basketball basket, volleyball and badminton net
• »Bären-bathing paradise« – year-round heated outdoor pool (90 m²), indoor pool with toddler paddling pool (240 m²) as well as family textile sauna and water speed slide over 2 floor (96m)
• »Freds swim academy« – swimming courses for toddlers and beginners